OUR MISSION & STORY

About RoyalKIND

RoyalKIND® exists to remind people who they are and what they carry: you are Royal: KNOWN, CHOSEN, and LOVED. And you are equipped to be KIND, with the power to change someone's world for the better in an instant. We are a movement rooted in kindness and identity, reaching people of all ages through books that speak life, apparel that starts conversations, resources that encourage bravery, and publishing support for authors ready to share mission-driven stories of their own.

A Children's Book. A Big Mission.

Hey there! I’m Julia Fagundus, founder of RoyalKIND®. A couple years ago Edward the Egg stories were born, they were silly bedtime stories I made up to help my kiddos fall asleep. I never imagined those little Edward stories would become a published book series, much less grow into a brand. I’ve simply tried my best to step out in faith, and each new day suprises me! The more I sat down to write Edward’s stories, the more I realized this little egg had something really special to teach us. On every adventure, Edward cracks. And every time, someone shows up to help tape him back together. Each simple story reminded me of a big truth: when we believe in the goodness of others and choose to show up with kindness, we have the power to change someones' world for the better in an instant. That's how one silly bedtime story for my kids birthed RoyalKIND®, a brand created to spark a generation of people rooted in who they were created to be and Take the Time to encourage ALL who come across their path. Though rooted in faith, RoyalKIND's message is a universal one that people need right now, no matter what they believe: you are loved, you matter, and you were created to make a difference.

Our vision is pretty simple: share the truth in ways people can actually carry with them.

MEET EDWARD THE EGG

You Are Royal. You Are KIND.

We all crack sometimes. But when we Take the Time for others, ordinary moments can become life-changing ones.

CORE PHILOSOPHY

You can be a work in progress and a masterpiece as the same time.

Through RoyalKIND® every little ripple you make joins forces to create a wild wave of goodness and light. These four truths are the heartbeat of everything RoyalKIND creates.

KNOWN

TITUS 3:4–7

God saved us because of his mercy, so that having been justified by his grace, we might become heirs having the hope of eternal life.

CHOSEN

PSALM 139:13–14

God has a plan for you. He knit you in your mother's womb. You are wonderfully made — chosen before you even took your first breath.

LOVED

ROMANS 8:39

No power in the sky above or in the earth below can ever separate you from God's love that is revealed in Christ Jesus our Lord.

POWERFUL

LUKE 10:19

You have the power within you to lift yourself and others up and to make this world a better place — right now, right where you are.

WHAT WE STAND FOR

Core Values

Three convictions that shape every product, every story, and every partnership.

Royal Identity

Royal Identity

Every person is royal by birth...not by achievement. We exist to remind people of their God-given worth before they've done a single thing to earn it.

Radical Kindness

Radical Kindness

We believe kindness is the most powerful force. Not passive. Not weak. Radical, brave, world-changing kindness that starts with one person choosing to see the treasure in another.

Stories That Matter

Stories That Matter

We are a mission-driven publishing house. The right story, told at the right time, can change a child's life forever. We take that seriously in every book we publish.

Publication Services

Thank you for your interest in RoyalKIND Publishing. Please take a moment to share some details about yourself and your project using the form below. The more context you provide, the better we can respond to your inquiry thoughtfully and personally.